Wednesday, February 22nd, 2012

Tim Brown urges designers to think big

24

www.ted.com Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.”TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the “Sixth Sense” wearable tech, and “Lost” producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http Watch a highlight reel of the Top 10 TEDTalks at www.ted.com

Comments

24 Responses to “Tim Brown urges designers to think big”
  1. C0NS01 says:

    As an active designer and degreed engineer, I found this very stimulating and not at all blah-blah-blah. I believe this is an important movement–perhaps as important as the movement towards user experience designing. I hope those who watch this realize these aren’t buzz words, but specific thought process methodologies as important and defined as “the scientific method”.

  2. ILykToDoDuhDrifting says:

    this guy knows the secret to talking about absolutely nothing but fooling everyone hearing to thinking that it’s something.

  3. ILykToDoDuhDrifting says:

    wtf is this guy talking about?
    blah blah blah mr. fancy words

  4. IKNOWALLABOUTALL says:

    @funnyguise You sir are a stereotype.

  5. shubhgahlot says:

    @zebrumera 
    boards.core77.com/viewtopic.php?f=5&t=20894&start=45

  6. shubhgahlot says:

    @burningeko please refer to tedify.com

  7. shubhgahlot says:

    yeah …very well said.!!!

  8. shubhgahlot says:

    how much modern u want to be btw ????

  9. shubhgahlot says:

    @zebrumera 

  10. shubhgahlot says:

    the point is not how much u can think ….The point is how small u can think….whether u r a graphic or any hack of a designer…

  11. shubhgahlot says:

    It’s not about design …may it’s abt reDesign..!!!!

  12. tejvalluru says:

    Design Thinking is truly phenomenal.

  13. thiwaggenerkfu says:

    latino wives waiting **rockmycity.info**

  14. david18861886 says:

    @dontOVERREACT would u back up to check a fly you ran over?

  15. seekfears says:

    google Doe’s Account.

  16. TedDGPoulos says:

    The most fundamental question of all:
    .
    What is the underlying law of nature.
    .
    As the way of all things, what effect do you suppose its question, knowledge, understanding and application by billions of persons would have on the state of global economics, science, the humanities, education, government and business?

  17. grraadd says:

    from CH4 – i thought it’s BBC… maybe not ;-)

  18. ElektrischerApparat says:

    Just to be correct here: that swindle show wasn’t broadcasted by the BBC but Channel 4.

  19. impulsive2urge says:

    sky is blue

  20. zebrumera says:

    yes, he is comparing things that cant be compared in that way.

  21. ReVolttttt says:

    i think its strange that he’s comparing an engineer with a modern industrial/graphic designer…

  22. zebrumera says:

    not quite a smart idea comparing electric water boiler and a railway. not all design can be shoved into the same sack, especially not in this way.. maybe i misunderstood, though.

  23. zebrumera says:

    comparing big objects with thinking big is a bit too naive. maybe it meant those objects that we see/use/buy daily, but even those that are “a tool of consumerism” are still needed, quite desirable and important. there was e.g. a pen and sunglasses on the slide – not important? maybe not the matter of life and death, but certainly very important, when it comes to human centered design. could be just a bad choice for the slide..

  24. Yamakashi1 says:

    no…

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